Strategic Differentiation
Through Design

Robert Nachman is a multi-faceted creative visionary with exceptional strategic thinking and a highly developed eye. As a collaborative creative partner, Robert has an inspiring spirit and an infectious enthusiasm.

 

Robert’s greatest strength is his ability to communicate clearly with both the creative team and the client. He is concise in articulating concepts and rationales and is able to build consensus at all levels. Having worked in a variety of environments, from lean start-ups to Fortune 500 companies, he is adept at adapting his communication style to the situation.

 

Devoted to bringing clients’ vision to life, Robert uses his unique blend of right and left brain thinking to create work that is both beautiful and highly strategic. He has a fundamental understanding of the business issues that drive marketing and how to best leverage every brand channel to develop cohesive, innovative and memorable content across multiple platforms to drive the brand image.

 

Robert helps companies align on values and connect authentically with customers, leveraging design to drive growth. He believes design should connect to contemporary culture and resonate, both intellectually and emotionally, with customers in a profound and inspired way.

 

Services

BRAND DEVELOPMENT

Strategy & architecture

Ideation

Positioning

Identity systems & visual language

Standards, manuals & style guides

Refresh & evolution

CREATIVE DIRECTION

Creative strategy & development

Concept ideation

Creative research

Omni-channel customer experiences

Advertising campaigns

Key art for print & web

Mood boards

PHOTOGRAPHY

Art direction: interiors, lifestyle, still life, food

Pre-production and on-set team leadership

Location scouting & selection

Editing & markup

STORY TELLING

Content strategy

Branded content

Un-siloed content

Creating a narrative

DIGITAL

Digital campaigns

Web design

Video

COLLATERAL

Catalogues

Brochures

Collection launches

Point of sale

Invitations

Packaging

VISUAL MERCHANDISING

Window design

Showroom & retail display

POS graphics

Experiential & event design

PROCESS IMPLEMENTATION

Calendar planning

Art department structure & systemization

Testimonials

“Robert is one of my favorites to work with on set - decisive, a great eye, and a fun collaborator in creating beautiful images.”

- Eric Piasecki, photographer

“Working with Robert to develop Beacon Hill’s brand identity was a rewarding creative journey. Robert guided the process by asking thoughtful questions and listening attentively. The result was a distinctive brand with compelling authentic stories that resonated with our target audience.”

- Alexis Audette, Creative Director, Beacon Hill

"Robert distilled the essential elements of our business strategy into a creative direction that consistently and cohesively created a wow with our clients."

- Jennie Wilde, SVP Marketing, Robert Allen Group

"I worked under Robert’s direction and it was a great experience being guided by his clear direction and artistic vision. We developed a completely new brand identity for Steuben, comprising everything from logo to packaging and store signage. It was my first experience with such a large branding project, and I can think of no one better to have been leading me every step of the way.” 

- Jason Hart, Art Director, Steuben

“Robert balances creativity and innovation with real world executional excellence.”

- Emily Cangie, COO, Flavor Paper

"Robert knows how to effectively challenge a team to bring fresh ideas to the table, then as Creative Director takes the idea to a whole new level, always leading by example. Our marketing department overcame challenges and became a celebrated force during his tenure."

- David Hofeditz, Director Creative Services, Robert Allen

 

Personal Qualities

 
 

Case Studies

Clients

  • Activision

  • Barbara Barry

  • Beacon Hill

  • Calico Corners

  • Colibri

  • CosmoGirl!

  • Disney

  • Dolan Bullock

  • Edgewise Communications

  • Esquire

  • Fraiche Fine Gifts

  • Glaad

  • Hearst Brand Development

  • House Beautiful

  • Invzn Design

  • JB/id

  • Jonathan Hopp Interior Design

  • Kid's WB!

  • Length Width Height

  • Movieline

  • Richard Kramer Productions

  • Robert Allen

  • Steuben

  • The WB

  • Will McGaul Interior Design

Helping Brands Connect With Customers

 

© 2019 by Robert Nachman