Strategic Differentiation
Through Design
Robert Nachman is a multi-faceted creative visionary with exceptional strategic thinking and a highly developed eye. As a collaborative creative partner, Robert has an inspiring spirit and an infectious enthusiasm.
Robert’s greatest strength is his ability to communicate clearly with both the creative team and the client. He is concise in articulating concepts and rationales and is able to build consensus at all levels. Having worked in a variety of environments, from lean start-ups to Fortune 500 companies, he is adept at adapting his communication style to the situation.
Devoted to bringing clients’ vision to life, Robert uses his unique blend of right and left brain thinking to create work that is both beautiful and highly strategic. He has a fundamental understanding of the business issues that drive marketing and how to best leverage every brand channel to develop cohesive, innovative and memorable content across multiple platforms to drive the brand image.
Robert helps companies align on values and connect authentically with customers, leveraging design to drive growth. He believes design should connect to contemporary culture and resonate, both intellectually and emotionally, with customers in a profound and inspired way.
Services
BRAND DEVELOPMENT
Strategy & architecture
Ideation
Positioning
Identity systems & visual language
Standards, manuals & style guides
Refresh & evolution
CREATIVE DIRECTION
Creative strategy & development
Concept ideation
Creative research
Omni-channel customer experiences
Advertising campaigns
Key art for print & web
Mood boards
PHOTOGRAPHY
Art direction: interiors, lifestyle, still life, food
Pre-production and on-set team leadership
Location scouting & selection
Editing & markup
STORY TELLING
Content strategy
Branded content
Un-siloed content
Creating a narrative
DIGITAL
Digital campaigns
Web design
Video
COLLATERAL
Catalogues
Brochures
Collection launches
Point of sale
Invitations
Packaging
VISUAL MERCHANDISING
Window design
Showroom & retail display
POS graphics
Experiential & event design
PROCESS IMPLEMENTATION
Calendar planning
Art department structure & systemization
Testimonials
“Robert is one of my favorites to work with on set - decisive, a great eye, and a fun collaborator in creating beautiful images.”
- Eric Piasecki, photographer
“Working with Robert to develop Beacon Hill’s brand identity was a rewarding creative journey. Robert guided the process by asking thoughtful questions and listening attentively. The result was a distinctive brand with compelling authentic stories that resonated with our target audience.”
- Alexis Audette, Creative Director, Beacon Hill
"Robert distilled the essential elements of our business strategy into a creative direction that consistently and cohesively created a wow with our clients."
- Jennie Wilde, SVP Marketing, Robert Allen Group
"I worked under Robert’s direction and it was a great experience being guided by his clear direction and artistic vision. We developed a completely new brand identity for Steuben, comprising everything from logo to packaging and store signage. It was my first experience with such a large branding project, and I can think of no one better to have been leading me every step of the way.”
- Jason Hart, Art Director, Steuben
“Robert balances creativity and innovation with real world executional excellence.”
- Emily Cangie, COO, Flavor Paper
"Robert knows how to effectively challenge a team to bring fresh ideas to the table, then as Creative Director takes the idea to a whole new level, always leading by example. Our marketing department overcame challenges and became a celebrated force during his tenure."
- David Hofeditz, Director Creative Services, Robert Allen
Personal Qualities
Case Studies
Clients
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Activision
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Barbara Barry
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Beacon Hill
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Calico Corners
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Colibri
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CosmoGirl!
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Disney
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Dolan Bullock
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Edgewise Communications
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Esquire
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Fraiche Fine Gifts
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Glaad
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Hearst Brand Development
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House Beautiful
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Invzn Design
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Jonathan Berger Interior Design
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Jonathan Hopp Interior Design
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Kid's WB!
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Length Width Height
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Movieline
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Richard Kramer Productions
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Robert Allen
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Steuben
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The CW Television Network
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Will McGaul Interior Design