Case Study #3:  Esquire Ad Campaign

ROLE:
  • Adaptation of brand identity system & visual language, creation of brand standards & style guide, creative direction, art direction, campaign imagery, photo shoot production

OBJECTIVE
  • Adapt Esquire magazine’s logo and identity into a branding system across 8 licensed apparel collections.

  • Create a cohesive visual language that worked across all licensed categories.

SOLUTION:
  • Created a city environment for formal categories (suits, dress shirts, ties, dress shoes) and a rural setting for casual (sweaters, outerwear, denim), capturing both the town and country aspects of the Esquire man.

  • City featured younger models and country more mature ones, covering Esquire's broad age demographic and target audience.

  • Adapted use of Esquire logo in ad campaign to mimic magazine cover usage.

APPLICATION:

© 2019 by Robert Nachman