Case Study #1:  Robert Allen Collection Launch

ROLE:
  • Creative strategy & development, creative direction, art direction, creative research, development of omni-channel execution, key art imagery, collateral execution, visual merchandising, experiential design

OBJECTIVE‚Äč
  • A cohesive launch across all customer touchpoints for "Botanicals," a floral based collection of prints, patterns and solids with a focus on canary yellow. 

  • Mandate: with wallpaper trending, client wanted to highlight the ability to turn their fabric product into wall covering.

SOLUTION:
  • The busy floral print of the focal fabric combined with the client's desire for wall treatment brought to mind the classic 1980's decorating of Mario Buatta, who's signature use of one fabric on all surfaces became the campaign's inspiration.

KEY ART:
APPLICATION:

© 2019 by Robert Nachman