Case Study #6: Spark Email Campaign
Creative strategy, creative direction, logo origination, content creation
Client wanted to reinforce positioning as on-trend and “in the know” about all things design related.
Created a twice weekly email campaign called Spark, covering items of interest in fashion, food, travel, design, art, books.
Campaign also featured guest recommendations from marquee interior designers, strengthening relationships with key clients and raising brand positioning within the designer community.