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Case Study #5:  Steuben Packaging

ROLE: ​

  • Concept strategy, creative direction, creative research

OBJECTIVE: ​

  • Create a sophisticated, recognizable, differentiated graphic design for Steuben's shopping bags as part of the brand reinvention.

SOLUTION: ​

  • Extrapolated 3 iconic Steuben designs into abstracted graphic elements. 

  • Foil stamped logo to reference luxury materials.

  • Added interior band of red, the brand accent color, for a pop of energy and bring focus to the Ecomm url.

ORIGINAL STEUBEN DESIGNS:
SHOPPING BAG SYSTEM:
shopping bags.jpg
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