Case Study #5: Steuben Shopping Bags
Concept strategy, creative direction, creative research
Create a sophisticated, recognizable, differentiated graphic design for Steuben's shopping bags as part of the brand reinvention.
Extrapolated 3 iconic Steuben designs into abstracted graphic elements.
Foil stamped logo to reference luxury materials.
Added interior band of red, the brand accent color, for a pop of energy and bring focus to the Ecomm url.