Case Study #5:  Steuben Shopping Bags

ROLE
  • Concept strategy, creative direction, creative research

OBJECTIVE
  • Create a sophisticated, recognizable, differentiated graphic design for Steuben's shopping bags as part of the brand reinvention.

SOLUTION
  • Extrapolated 3 iconic Steuben designs into abstracted graphic elements. 

  • Foil stamped logo to reference luxury materials.

  • Added interior band of red, the brand accent color, for a pop of energy and bring focus to the Ecomm url.

ORIGINAL STEUBEN DESIGNS:
SHOPPING BAG SYSTEM:

© 2019 by Robert Nachman